谁会是苹果CEO乔布斯的继任者?

apple乔布斯生病了,在休病假之前,乔布斯告诉自己的COO—Tim Cook,全面接盘一起来了解一下这位救火队员。

1-某种程度上,Cook已经在掌管苹果了。职位上,他不是CEO,因为他不是乔布斯那种预言家。但是在乔布斯离职之前,他就已经接盘了苹果的日常运营和管理。这一点,在乔布斯回归之后也不会改变。

2-Cook是工作狂。财富杂志2008年曾经报道称,Cook是一个高速运转的机器,还曾经为苹果不能按时生产白色iPhone 4而相当愤怒。

3-除了乔布斯,在公司里最了解苹果的人就是Cook。Cook从1998年开始就进入苹果的管理层,他真正了解苹果的内涵。其实两年前乔布斯就请过病假,而那时Cook的演讲就已经告诉我们,他是多么的了解苹果:“地球还没有毁灭,苹果还会继续做出最好的产品。这一点不会改变。我们永远对创意和创新拥有100%的人情。我们相信简单,而不是复杂,我们不会对1000个项目同时赋予关注,我们只关注那些对我们有意义的少数几个重要项目。”

4-Cook最近越发频繁的代表苹果公司出现在公众视野中。上周,Verizon发布iPhone 4合约时,代表苹果出席的就是Cook;去年10月,苹果发布新的Mac,出席的也是Cook。

5-Cook在苹果拿到高薪。和乔布斯每年1美元的薪水不同,Cook去年的总收入是5900万美元(苹果每年都向高管发放股权,所以Cook的工资越来越高。)

 

从很多方面来看,他与库克却恰好相反。乔布斯的脾气反复无常,而且容易发怒。而在阿拉巴马州的一个小镇成 长起来的库克却彬彬有礼,而且语调柔和,他经常被人称作是一名“南方绅士”。乔布斯着迷于苹果产品的每一个细节,库克则专注于苹果运营过程的细枝末节,尽 管后者的吸引力似乎略逊一筹。

 

实际上,除了乔布斯,库克应该是最了解苹果的人。他从1998年进入苹果管理层,早已深谙苹果的内涵。这一点在两年前的一次苹果分析师电话会议上表现得尤为明显,当时乔布斯刚刚宣布因病休假。库克在那次会议上说,“我们相信,苹果的目标在于制造优秀的产品,这一点不会改变。我们一直专注于创新,信奉简单而不是复杂。我们对上千个项目说‘不’,就是为了集中于少数真正重要和有意义的项目。”这让外界对很少被媒体深入采访报道的库克刮目相看。

Tim Cook
Chief Operating Officer
Apple

apple-ceo-coo

Tim Cook is Apple’s chief operating officer and reports to Apple’s CEO. He is responsible for all of the company’s worldwide sales and operations, including end-to-end management of Apple’s supply chain, sales activities, and service and support in all markets and countries. Cook also heads Apple’s Macintosh division and plays a key role in the continued development of strategic reseller and supplier relationships, ensuring flexibility in response to an increasingly demanding marketplace.

Before joining Apple, Cook was vice president of Corporate Materials for Compaq and was responsible for procuring and managing all of Compaq’s product inventory. Previous to his work at Compaq, Cook was the chief operating officer of the Reseller Division at Intelligent Electronics.

Cook also spent 12 years with IBM, most recently as director of North American Fulfillment where he led manufacturing and distribution functions for ’s Personal Computer Company in North and Latin America.

Cook serves on the board of directors for Nike, Inc. and the National Football Foundation.

Cook earned an M.B.A. from Duke University, where he was a Fuqua Scholar, and a Bachelor of Science degree in Industrial Engineering from Auburn University.

Tim Cook Photos

Revised 03/10

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